The PGA Championship, the last "major" golf tournament of the year, is being held in August at Oak Hill Country Club in Rochester, and the thousands of visitors from around the world will get a taste of New York at two "Taste NY" tents featuring New York wines, beers, spirits, ciders and foods.
More than 200,000 visitors from 47 different countries are expected to attend the event, which also attracts a worldwide television audience.
The New York Wine & Culinary Center will coordinate a concession tent selling New York beverages and foods, while a "Taste NY" Experience tent will showcase a multitude of New York products of many kinds. The New York Wine & Grape Foundation is, of course, heavily involved in the promotion.
"Taste NY" is a program created by Gov. Andrew Cuomo to better market and promote New York State products. Wine, beer,cheese, yogurt, fruit, and many other products from nearly 100 different agricultural enterprises will be offered to the tournament attendees.
The "Taste NY" presence at the PGA is just one of many events or programs planned, including "Taste NY" stores, to create greater awareness and sales for the State's agricultural bounty.