A new television ad campaign to promote New York State’s award-winning wines and further grow the Taste NY experience was unveiled Tuesday night.
The 30-second ad was developed in response to input received at the state's Wine, Beer, and Spirits Summit where Gov. Andrew Cuomo pledged to support New York's position as a leader in wine production and boost tourism to grow the economy Upstate.
Cuomo premiered the television ad at the Governor’s Cup Wine Tour and Competition awards ceremony.
At the ceremony, the 2012 Riesling from Keuka Spring Vineyards near Penn Yan on Keuka Lake won this year’s Governor’s Cup, recognizing the “Best of Show” or top prize from more than 800 entries in the annual New York Wine & Food Classic wine competition.
In addition, McCall Wines from Long Island won the “Winery of the Year” award.
To view the new ad, go to: http://livestre.am/4zPno.
To view photos from today’s wine tour, go to: http://www.flickr.com/photos/governorandrewcuomo/sets/72157635057041879/.
The ad, which features rave reviews from wine critics around the country, encourages wine enthusiasts to buy locally made and produced products, and discover the distinctive varietals of New York state wines.
In addition, the ad directs viewers to the newly launched Taste NY website, www.Taste.ny.gov, where they can purchase New York wines, learn more about the industry, and plan their next weekend getaway to one of the State’s hundreds of wineries.
New York is home to nearly 500 wineries, breweries, distilleries, and cideries. Producers account for more than $22 billion in annual total economic impact in the state and support tens of thousands of jobs statewide.
The state ranks third in the nation in wine and grape production, has the second-most distilleries, and three of the top-producing 20 brewers in the United States are located in New York.
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