News from the governor's office:
A new television
ad campaign to promote New York State’s award-winning wines and further
grow the Taste NY experience was unveiled Tuesday night.
The 30-second ad was developed in
response to input received at the state's Wine, Beer, and Spirits Summit
where Gov. Andrew Cuomo pledged to support New York's position as a leader
in wine production and boost tourism to grow the economy Upstate.
Cuomo premiered the television ad at the Governor’s Cup
Wine Tour and Competition awards ceremony.
At the ceremony, the 2012 Riesling from Keuka Spring Vineyards near Penn Yan on Keuka Lake won this year’s Governor’s Cup, recognizing the “Best of Show” or top prize
from more than 800 entries in the annual New York Wine & Food
Classic wine competition.
In addition, McCall Wines from Long Island won
the “Winery of the Year” award.
To view the new ad, go to: http://livestre.am/4zPno.
To view photos from today’s wine tour, go to: http://www.flickr.com/photos/governorandrewcuomo/sets/72157635057041879/.
The ad, which features rave reviews from wine critics around the
country, encourages wine enthusiasts to buy locally made and produced
products, and discover the distinctive varietals of New York state
In addition, the ad directs viewers to the newly launched Taste
NY website, www.Taste.ny.gov,
where they can purchase New York wines, learn more about the industry,
and plan their next weekend getaway to one of the State’s hundreds of
New York is home to nearly 500 wineries, breweries, distilleries, and
cideries. Producers account for more than $22 billion in annual total
economic impact in the state and support tens of thousands of jobs
The state ranks third in the nation in wine and grape
production, has the second-most distilleries, and three of the
top-producing 20 brewers in the United States are located in New York.