The New York Farm Bureau Promotion and Education Committee's Spring Conference is today in DeWitt.
The conference for the committee, farmers and others in the agricultural field will include discussions about how to talk to consumers about the food they eat.
According to Farm Bureau, the one-day meeting "will jump start your expertise and comfort level in dealing with consumer questions and attitudes about agriculture. Through these conversations, we can work to dispel myths and misconceptions that exist."
The main presentation, conducted by the U.S. Farmers and Ranchers Alliance, will review consumer research and messaging techniques. Additional presentations will be given on how to deliver
quick and appropriate messages to engage consumers in conversations about the safe, local food supply.
The program is from 9 a.m. to 3 p.m. at the Doubletree Hotel.