Marketing Materials Available for Pride of New York Program

From the state Department of Agriculture and Markets:

The recently relaunched Pride of New York website features a new fulfillment house function for marketing and branding materials. 

At the request of Pride of New York participants, growers and producers across the state can now visit the Pride of New York fulfillment house, located under the About Us section on the Pride of New York homepage, to order banners, stickers and other branding materials to display alongside local New York state products.

 

The fulfillment house makes it easy for the more than 3,000 members of the Pride of New York program to order materials for their business. All proceeds from the sale of the marketing materials will be used to replenish any depleted stock.  

The streamlined Pride of New York website also allows consumers to quickly find Pride of New York products by using the updated advanced search tool, which provides item searches by category, county and item.

The Pride of New York program is designed to highlight and promote the benefits of locally produced and grown agricultural products and build consumer awareness. 

It is also an important partner of the Taste NY initiative, which is dedicated to promoting New York’s food and beverage industries and has created opportunities for local producers to showcase their goods at large public events such as the Great New York State Fair and special events with organizations such as the Culinary Institute of America and the New York Racing Association. 

The program has also opened stores at Thruway rest stops, along the state’s highways, New York City airports, and transportation hubs, enabling travelers to buy New York State’s homegrown and homemade products.

Also, since October 2013, more than 300 restaurants have taken the Pride of New York Pledge, committing to increase their use of New York products by at least 10 percent. 

To find out more about the Pride of New York program, call (800) 554-4501 or go to www.prideofny.com 

If you are already a Pride of New York member, please make sure your information and listing is up-to-date by emailing prideofny@agriculture.ny.gov