- Support, in partnership with Cornell University, a Vine Certification Program to ensure disease-free planting stock.
- Provide $300,000 to Cornell University for food science research and development of new products using Concords.
- Corrnell University's Breeding Program will release NY 98, a seedless, sweet table grape with the color of a Concord.
Develop New Products and Markets
The State will invest in several marketing strategies to support the development of new products made from Concord grapes and to introduce Concord grape growers to new markets, including:
- Host the "Grape State of NY Competition" to challenge New York food and beverage manufacturers to develop new product lines using Concord grapes and grape juice.
- Launch a $100,000 Market Development Grants Program to support new Concord marketing opportunities.
- Increase grape industry representation at domestic and international trade shows, including events in Chicago, Orlando and New York City.
- Hold two workshops on export opportunities and marketing assistance.
- Focus on institutional purchasing of grape juice.
Vineyard Improvement Program
New York will invest more than $1.2 million to help Concord grape growers renovate vineyards, plant new vines, or diversify vineyard operations.
Increase Grape Marketing and Promotions Programs
- Launch a new Brandy Competition addition to the Governor's Cup, challenging winemakers to develop a unique New York craft beverage featuring Concords.
- Showcase Concord grape products at Taste NY Welcome Centers.
- Hold "It's a Grape Day" at the Great New York State Fair, which will feature a variety of grape vendors in the Taste NY Marketplace at the Fair.
- Expand the NYS Grown & Certified program to include grape juice and wine.