New York really is the Big Apple and the state’s apple growers are now demonstrating why, as pickers statewide begin harvesting a forecasted 28 million cartons – or 1.1 billion pounds – of apples over the coming weeks.
The association is planning a full court press to get the word out about this year’s crop to wholesale, institutional and consumer customers alike, said apple association President Cynthia Haskins.
The association reports that while New York’s 2017 apple crop will be of average size for the state, the crop size is about the only thing that will be average this year.
The state has generally had favorable weather for bloom and during the growing season, so apple fans – wholesale and consumer alike – will find ample supplies of all their favorite New York state apples and cider this fall. Fruit size and finish are expected to be good.
“New York state grows more apples than any other state east of the Mississippi River, our state is made for growing apples,” said Haskins. “There is no reason for New Yorkers and other East Coast buyers to look any further than their own back yard for great tasting apples and apple cider.”
The apple association is also reaching out to New York consumers to encourage New Yorkers to buy local apples and cider.
The association is highlighting the broad range of apple tourism opportunities that are available across the state, where apples are grown from the lower Hudson Valley to the upper Adirondacks, and to the west.
“Our consumer marketing is designed to complement our retail activities, by driving demand and traffic to mass-market retailers as well as to our industry’s own direct marketers,” noted Haskins.
There are many ways for New Yorkers to sample the New York state apple industry’s wares and support local apple growers at the same time, from family-friendly apple picking day trips to whole weeks dedicated to adults-only hard cider tasting.
The association’s website, www.NYAppleCountry.com is designed to help consumers find a farm market, “u pick”, cider maker or apple festival nearby, with a handy locator map located front and center on the website’s home page.
To learn more about New York’s cider industry, consumers should visit www.NYCider.com this link.
To learn more about the New York Apple Association as well as the New York state apple industry and its wares, go to www.NYAppleCountry.com this link.