The first-ever Taste NY Craft Beverage Week will be held Nov. 5-11 in New York City.
First announced in Gov. Andrew Cuomo's 2017 State of the State address, the annual event will boost the exposure of the state's world-class wine, beer, spirits, and ciders, helping to increase sales and drive economic growth.
In anticipation of the inaugural event, a grand tasting was held Sept. 12 at the iconic Pier A Harbor House to connect producers from across the state to New York City restaurant, bar, and retail owners and purchasing agents, encouraging them to participate.
Cuomo also launched a new webpage at https://taste.ny.gov/2017-taste-ny-craft-beverage-week#_blank this link where interested businesses can sign up to join Craft Beverage Week.
"The craft beverage industry in New York has experienced unprecedented growth in recent years and as a result, has become a critical driver of regional economies in every corner of this state," Cuomo said.
"Craft Beverage Week gives local producers a chance to partner with restaurants across New York to showcase their top-notch products, and I encourage craft beverage enthusiasts from near and far to come out and experience the very best our wineries, cideries, breweries and distilleries have to offer," he said.
During Craft Beverage Week, participating restaurants, bars, taverns and retail stores are encouraged to offer special events and promotions to highlight New York wine, beer, spirits and ciders and increase sales of these top-notch products.
Events and promotions may include meet the brewer dinners, sommelier-led tastings, dinner pairings, tap takeovers, happy hour specials, New York craft cocktail specials, and informational seminars.
The goal was to promote participation in Craft Beverage Week, and provide these businesses an opportunity to build relationships that will last beyond the week-long promotion.