Allen, who served for 17 years as president and chief executive officer of the New York Apple Association, becomes New York Apple Sales' vice president of marketing.
Wells, previously a procurement manager for Dr Pepper Snapple Group, team leader of Cornell’s Lake Ontario fruit team, and orchard supervisor for Maple Ridge Fruit Farm, will be director of field services.
“Jim Allen’s extensive experience in all aspects of the produce industry will be a great plus for us,” says Kaari Stannard, president and owner of New York Apple Sales.
“Along with his tenure at the Apple Association, he was in produce sales for 16 years, so he knows this business inside and out," Stannard said. "Matt Wells brings the ideal background to our business. He grew up in a family fruit business, worked at Cornell, has been out in the field, and understands the procurement and sales processes completely.”
Allen recently retired from his role at the state’s Apple Association. He received multiple awards during his presidency of the organization, including Packer Apple Person of the Year, United Fresh Produce Advocate of the Year, US Apple Association Apple Champion, and several others.
Allen says he’s excited to be working with the experienced professionals at New York Apples Sales.
“This is a company focused on quality, innovation, and growth,” he notes. “Think of the way NYAS has teamed with suppliers in New Zealand and Nova Scotia to bring fresh and new apple varieties to the states as just one example. I’m thrilled to be able to help take this company even further.”
Allen will focus on retail promotion, public relations, managed varieties, and government relations, in addition to other marketing efforts in his new role at New York Apple Sales.