New York Apple Association is starting the new year off with Cynthia Haskins at the helm as its new president and chief executive officer.
“I am thrilled to partner with New York Apple Association’s dedicated board, committed staff and critical partners to expand brand recognition and consumption of New York apples and products,” said Haskins.
“This is an ideal leadership opportunity to marry my passion for working with growers and industry to expand markets locally, nationally and globally.”
“We welcome Cynthia’s vast experience and leadership to the New York apple community,” said Jason Woodworth, chairman of the New York Apple Association’s board of directors.
“Cynthia has a results-oriented approach and a broad background that will serve our diverse industry well,” he said.
The New York Apple Association promotes demand for New York state-produced and -packed apples and apple products, through promotional and educational work with retailers and other handlers, consumers, processors and others. The association also works with state and federal legislators and regulators.
New York is the second largest apple-producing state in the country, after Washington state.
“Cynthia’s experience in the domestic and international apple industries – coupled with her skills in marketing, association management and government relations – will be strong assets as we look to the future,” said Woodworth.
Haskins succeeds Jim Allen, who retired Jan. 2 after a 20-year career with NYAA, including 16 years as president.