From the New York State Fair:
For thousands of fairgoers, the annual trip to the Great New York State Fair isn’t complete without a stop at The Rainbow Milk Bar for a cup of 25-cent, ice-cold white or chocolate milk.
Now, fairgoers can donate their spare change to the Great American Milk Drive and help ensure more families can get milk year-round, said Rick Naczi, chief executive officer of the American Dairy Association and Dairy Council and State Fair Acting Director Troy Waffner.
Through The Great American Milk Drive, dairy farmers and milk processors, in partnership with Feeding America, are helping to give much needed nutrient-rich milk to millions of hungry families through area food pantries and food banks.
There is a nationwide shortage because milk is rarely donated.
“Milk is one of the most highly requested items at food banks throughout the country,” Naczi said. “To help provide more milk to families who depend on these facilities, we are asking fairgoers to donate a quarter for every cup of milk they purchase. We’re calling this campaign “Get One, and Give One Too.” If just a fraction of the people that visit the Milk Bar donate, we’d raise $22,000 and that would buy a lot of milk.”
Donations to support the Great American Milk Drive will be accepted at every milk station at The Rainbow Milk Bar. All proceeds will be earmarked for milk purchases and distributed to food banks throughout New York.
“The Rainbow Milk Bar is one of the fair’s most popular exhibits, and it’s become a tradition for families to stop by and get a cup of ice-cold milk," said Waffner. "It promotes the health benefits of milk and supports our dairy farmers. Now, Fairgoers can use their love of dairy to give back, and help get fresh, nutritious milk to other families in their communities.”