Marketing Series for Livestock Producers begins Tuesday

This information comes from the College of Agriculture and Life Sciences at Cornell:


A series of three workshops dealing with marketing for livestock producers begins Tuesday, Feb. 5.

The series covers the basics of strategic marketing, including how to identify a target market and focus your farm's marketing efforts. It also covers how to choose the markets that meet the needs of your farm, such as CSA, farmers' market and wholesale.

Each participant will develop components of a marketing plan and create marketing materials. While this series is tailored specifically to the marketing of meats and other livestock products, it will benefit any farm looking to improve their marketing efforts.

Session 1: Introduction to Strategic Marketing: Identifying a Target Market

Session 2: Communicating with Customers

Session 3: A Guide to Marketing Channel Selection

The series will be broadcast live at 12 Cornell Cooperative Extension sites in the region: Oswego, Wayne, Schuyler, Albany, Allegany, Broome, Chautauqua, Delaware, Essex, Orange, Orleans and St. Lawrence.

The cost is $30 per farm for the three-part series. Call Matt LeRoux at (607) 272-2292 or email him at mnl28@cornell.edu to register or for more information.