Showing posts with label farmers' markets. Show all posts
Showing posts with label farmers' markets. Show all posts

Tuesday, July 26, 2016

Coming Soon -- National Farmers' Market Week

Now that more and more crops are coming in, it's definitely time to head out to your local farmers' market.

In fact, soon it will be National Farmers' Market Week.

Agriculture Secretary Tom Vilsack signed a proclamation in July declaring Aug. 7-13 as "National Farmers Market Week." This year marks the 17th annual National Farmers Market Week to honor and celebrate the important role that farmers markets play in local economies.

"Farmers markets are an important part of strong local and regional food systems that connect farmers with new customers and grow rural economies. In many areas, they are also expanding access to fresh, healthy food for people of all income levels," said Vilsack. "National Farmers Market Week recognizes the growth of these markets and their role in supporting both urban and rural communities."

Throughout the week, USDA officials will celebrate at farmers market locations across the country. 

On Saturday, Aug. 6, Elanor Starmer, the Administrator of USDA's Agricultural Marketing Service (AMS) – which conducts research, provides technical assistance, and awards grants to support local and regional food systems – will kick off the week visiting a farmers market and wrap up the week at USDA's own farmers market in Washington, D.C., on Friday, Aug. 12.

"Farmers markets are a gathering place where you can buy locally produced food, and at the same time, get to know the farmer and story behind the food you purchase," said Starmer. "These types of markets improve earning potential for farmers and ranchers, building stronger community ties and access to local foods."


Friday, July 22, 2016

More Money Available for Senior Farmers' Market Nutrition Program

New York State Department of Agriculture and Markets Commissioner Richard A. Ball on Thursday July 21 announced that $2 million in Senior Farmers’ Market Nutrition Program checks are now available for eligible individuals across the state. 

The program provides checks to low-income New Yorkers age 60 and older to purchase $20 worth of fresh, locally grown fruits and vegetables from participating local farmers’ markets and farm stands. 

For the first time, program benefits are being provided on an individual basis instead of per household, expanding the reach of the program to more older New Yorkers. 
 
In Upstate communities, checks are now available at county Offices for the Aging. 

About 120,000 booklets consisting of five $4 checks will be distributed this year, allowing for the purchase of fresh, locally-grown fruits and vegetables from 950 farmers vending at over 600 farmers’ markets and farm stands across the state. 

A pocket folder with instructions on how and where to use the checks to purchase fresh, local fruits and vegetables from farmers at the market will be included with each booklet. Checks can be used at participating farmers’ markets and farm stands through Nov. 30 of this year.
 
Eligible recipients must be age 60 or older and meet the income eligibility requirement $1,832 or less per month for a single or $2,470 per month for a couple — or affirm that they are currently receiving or eligible to receive Supplemental Security Income, or public assistance or Section 8 housing subsidy. 

Recipients cannot have received Farmers’ Market Nutrition Program checks from any other location.

Monday, July 11, 2016

It's Blueberry Muffin Day!

Photo from the Blueberry Council
Today, July 11, is National Blueberry Muffin Day.

This is quite a propos because blueberries are coming into season right now. Many of your local farm stands and farmers' markets now have fresh, locally grown blueberries for sale. 

According to the National Day Calendar website, "whether it is for breakfast or a snack, blueberry muffins are melt-in-your-mouth delicious and are honored each year July 11, National Blueberry Muffin Day."


Saturday, April 30, 2016

Farms That Sell Directly to Consumers Stay in Business Longer

Check out this USDA story. 

Go to http://blogs.usda.gov/2016/04/28/farms-that-sell-directly-to-consumers-may-stay-in-business-longer/ to find it.

Makes sense. Be sure to visit your local Farmers' Market this year to buy directly from your local farmer. You also can go to the farmers' farmstands if they have them or buy into a Community Supported Agriculture (CSA) if the farm has one.

Tuesday, March 15, 2016

NY Begins Farmers' Market Manager Certification Program

The state is beginning a program to train farmers' markets managers.

The state Department of Agriculture and Markets and The Farmers’ Market Federation of NY in Syracuse, in partnership with SUNY Cobleskill and Cornell Cooperative Extension of Broome County, announced Monday the Farmers’ Market Managers Professional Certification Course.

The FMM PRO program is poised to grow and professionalize New York’s increasing number of farmers’ markets and create New York state’s first market manager certification designation, which is recognized through the SUNY system.  

FMM PRO also is geared toward opening new markets and increasing opportunities for New York state agriculture producers.
 

A growing demand from consumers for fresh, healthy local foods has brought an increase in the number of farmers’ markets across the state.  New York state is home to 646 farmers’ markets, up nearly 35 percent from just five years ago.
 
The FMM PRO program provides an online curriculum to ensure the quality and performance of farmers’ markets across the state. The 22 unique training modules will help market managers better organize, administer and promote their markets.
 

The FMM PRO course curriculum includes all aspects of maintaining and growing a successful farmers’ market and is broken down into three modules:
 
1.     Nuts and Bolts of Managing Markets
2.     Reaching Out to the Market Community
3.     Building Market Systems
 
Program participants who complete the full curriculum will receive a certificate and earn the title of Certified Market Manager. As a FMM PRO Certified Market Manager, graduates of the program will:
 
**   Be fully knowledgeable in today’s best practices for managing farmers’ markets
**   Learn tactics to expand and optimize their farmers’ market
**  Be equipped to build successful relationships with farmers and shoppers
**  Be able to use their certification to leverage funding and support for their market
 
The cost of the SUNY Farmers’ Market Managers Professional Certification is $200 for 12 months of access to the online curriculum.  Discounts are available for multiple registrations for market organizations.  

Participants need to complete all 22 sessions within this time frame, including a quiz and homework assignment from each section in order to receive certification. 

In addition, they will need to earn two continuing education credits bi-annually by attending special sessions at the Federation’s annual Farmers’ Market Managers Conference and/or specified manager training webinars in order to maintain their certification.  

The program is also available to out-of-state participants. 
 
Registration for the course is ongoing, enabling participants to register and complete the full curriculum at their convenience. To register, a participant will need to complete an online application and submit payment online. Once your payment is received, participants will be emailed a code to access the online course. 

To register for FMM Pro: Farmers’ Market Managers Certification Program, go to  http://www.nyfarmersmarket.com/fmmpro

Wednesday, February 3, 2016

FreshConnect Checks Can Be Used at Winter Farmers' Markets

Consumers are being reminded that FreshConnect Checks are being accepted at participating winter farmers' markets for the first time.

The program, which increases the purchasing power of Supplemental Nutrition Assistance Program (SNAP) benefits used at farmers' markets, was extended yearround and now provides low-income families the chance to use the checks 12 months a year.

Twelve winter markets are participating in the FreshConnect program, with more expected to join in coming weeks.

**   Ithaca Farmers’ Market (Tompkins County)

**  Otsiningo Farmers’ Market  (Broome County)

**  Kingston Farmers’ Market (Ulster County) 

**  Schenectady Greenmarket (Schenectady County)

**  Veggie Mobile (Capital Region)

**  SUNY Plaza Farmers’ Market (Albany County)

**  Empire Plaza (Albany County)

**  Oneida County Public Market (Oneida County)

**  Foodlink  (Monroe County)

**  Rochester Public Market (Monroe County)

**  South Wedge Farmers’ Market (Monroe County)

**  Brighton Farmers’ Market  (Monroe County)

More than 150,000 checks already have been issued to 180 sites across the state to help eligible New Yorkers access healthy foods, including fruits and vegetables, during the 2015 traditional farmers' market season.

Additional checks will be issued through the winter so even more consumers can be reached..

The FreshConnect Checks program encourages recipients to use their SNAP benefits at participating farmers' markets. The checks provide $2 incentives for every $5 in SNAP benefits spent, increasing the purchasing power of SNAP consumers by 40 percent.

In 2014, more than $3.2 million in SNAP sales occurred at farmers' markets throughout the state.

The FreshConnect Program was launched by Governor Andrew Cuomo in 2011 and is administered by the New York State Department of Agriculture and Markets.  FreshConnect-funded projects aim to ensure that all New Yorkers, regardless of income, have access to fresh fruits and vegetables.

Wednesday, January 27, 2016

Winter Farmers' Markets Open for Business

Even though there is snow on the ground and it's cold doesn't mean farmers' markets are closed.

A number of sites across the state are open during the winter.

For example: The Chaumont Volunteer Fire Department is conducting an eight-week winter farmers market from 9 a.m. to 2 p.m. on Sundays from Jan. 31 through March 20.

The department, at 11385 Route 12E, will hold the indoor market for the third straight year. Among other things, the market will feature fresh produce, baked goods and wines from area wineries. The department also will offer lunch specials.

For more information or to sign up as a vendor, contact Heather Jackson at 777-5442 or Holly Rubacha at 783-2838.

for more information on winter farmers' markets, go to http://www.nyfarmersmarket.com/winter-markets/ and search by county.

Wednesday, July 15, 2015

The Best Time of the Year in New York

Isn't it great to live in New York, folks??

We're getting into the heart of the fresh produce season, and nothing's better than that. We've already picked sweet strawberries locally and now it's time for peas, raspberries, blueberries, sweet cherries and everyone's favorite -- sweet corn.

I implore everyone to get out there and visit a farmers' market or farmstand. Or, check out the produce section of your supermarket -- many of them carry fresh veggies and fruits from local farmers.

National Farmers' Market Week is Aug. 2-8

A farmers' market in the U.S.
Agriculture Secretary Tom Vilsack has declared Aug. 2 through 8 as "National Farmers' Market Week." 

This year marks the 16th annual National Farmers Market Week in honor of the important role farmers' markets play in local economies. Throughout the week,the U.S. Department of Agriculture will celebrate thousands of our nation's farmers' markets, the farmers and ranchers who make them possible and the communities that host them.

Throughout the week, USDA officials will celebrate at farmers market locations across the country. On Saturday, Aug. 1, Anne Alonzo, administrator of USDA's Agricultural Marketing Service – which conducts research, provides technical assistance, and awards grants to support farmers markets – will kick off the week at the Santa Fe Farmers Market in New Mexico. The Santa Fe Farmers Market is the oldest in New Mexico and is ranked as one of the top 10 farmers' markets nationwide.

To find a summer farmers' market near you, go to http://www.nyfarmersmarket.com/summer-markets/

Farmers' markets provide consumers with fresh, affordable, convenient and healthy products from local producers. With support from USDA, more farmers' markets offer customers the opportunity to make purchases with the Supplemental Nutrition Assistance Program; the Women, Infants, and Children Nutrition Program; and the Senior Farmers' Market Nutrition Programs.

Supporting farmers markets is a part of the USDA's Know Your Farmer, Know Your Food Initiative, which coordinates the Department's policy, resources, and outreach efforts related to local and regional food systems.

Tuesday, December 24, 2013

Check Out the Winter Farmers' Markets

From the governor's office:

Even though it's winter, you still can go to a farmers' market.

The locations of 116 winter farmers' markets --an all-time high number in New York state -- can now be found on the state's open data website at Open.ny.gov .

This comprehensive data website will help provide New Yorkers with a user-friendly way to search for farmers' markets near their homes this winter.

The number of winter farmers' markets in the sate has grown 190 percent since 2007. 

2007-08 -- 40 winter markets
2008-09 -- 60
2009-10 -- 87 
2010-11 -- 87
2011-12 -- 94
2012-13 -- 110 
2013-14 -- 116

While consumers will have more selection at farmers' markets during the spring, summer and fall growing season, winter markets offer a variety of choices, such as potatoes, onions, cabbage, winter greens such as kale and chard, wreaths and Christmas trees. 

The Winter Farmers' Market Dataset includes information detailing the hours of operation and location of community markets as well as the name and phone number of the manager. 

Winter Farmers’ Markets List: https://data.ny.gov/d/3tmh-kuni
Winter Farmers’ Markets Map: https://data.ny.gov/d/88k7-ujm4

To confirm the hours and location before traveling, contact the local market.

Wednesday, November 27, 2013

Grants Available for Value-Added Products

From the USDA -- This is a great opportunity for agricultural ventures in Central New York and farmers' markets.
 
Agriculture Secretary Tom Vilsack announced this week the availability of nearly $10.5 million in U.S. Department of Agriculture (USDA) grants to help agricultural producers enter into value-added activities designed to give them a competitive business edge.

"U.S. agriculture is connected to one in 12 American jobs, and value-added products from homegrown sources are one important way that agriculture generates economic growth," Vilsack said. 

"Supporting producers and businesses to create value-added products strengthens rural economies, helps fuel innovation, and strengthens marketing opportunities for producers – especially at the local and regional level."

The funding is being made available through the Value-Added Producer Grant program. Grants are available to help agricultural producers create new products, expand marketing opportunities, support further processing of existing products or goods, or to develop specialty and niche products.

They may be used for working capital and planning activities. The maximum working capital grant is $200,000; the maximum planning grant is $75,000.

Eligible applicants include independent producers, farmer and rancher cooperatives, and agricultural producer groups. Funding priority is given to socially disadvantaged and beginning farmers or ranchers, and to small- to medium-size family farms, or farmer/rancher cooperatives.

The Value-Added Producer Grant program is one of many USDA programs that support the development of strong local and regional food systems as part of the Know Your Farmer, Know Your Food initiative. 

Launched in 2009, the initiative strengthens ties between agricultural producers and their local communities, helping meet growing consumer demand and creating opportunities for small business development. Initiatives like this create new income opportunities for farmers, generate wealth that will stay in rural communities, and increase access to healthy, local foods in underserved communities. All of these actions boost local economies.

The announcement comes as more than 1,400 communities nationwide gear up to support Small Business Saturday, a day dedicated to championing small businesses on one of the busiest shopping weekends of the year. This year's Small Business Saturday is Nov. 30.

Friday, November 22, 2013

Farm Bill Will Help Growth of Marketing Opportunities for Agriculture

A weekly column by Agriculture Secretary Thomas Vilsack:

One very important reason for Congress to expedite work toward a new Food, Farm and Jobs Bill is to continue today’s rapid growth in local and regional marketing opportunities for American agriculture.
From local farmers markets to regional food hubs, these new opportunities benefit a wide range of Americans from all walks of life.
They benefit farmers and ranchers who are looking to start selling locally or scale up to regional sales. Farmers markets and regional food hubs have a particularly positive impact for small and limited-resource producers.
Sales of local foods are growing rapidly, creating a multibillion-dollar market opportunity for producers.
Local markets also have an impact on our work to bring folks into the business of agriculture. As the average age of the American farmer increases, we need more new folks on the farm. Local and regional markets help these new farmers – who include returning veterans, immigrants and more women than ever before – get started and sell their product.
American families interested in buying local benefit as well. Under the Obama Administration, we have helped to create more than 2,800 new farmers markets that give families additional options in buying local foods.
In many areas of high poverty, low food security or limited access to healthy, fresh produce, farmers markets provide low-income parents with an important way to put healthy food on the plate for their families.
By more than doubling the availability of EBT technology in farmers markets – and supporting more than 450 projects to help farmers markets expand and grow – USDA has focused on amplifying these benefits for families.
Schools and school districts are working harder than ever to source their food locally and provide healthy meals at school – ultimately benefiting our young people. 
Across the nation, USDA is working with school districts under our Farm to School program, helping districts establish relationships with producers. During the 2011-2012 school year, school districts purchased and served more than $350 million in local foods – and that number is set to grow as we undertake even more efforts to support Farm to School projects.
To help show the rapid growth of the local food market across the nation, USDA created the Know Your Farmer, Know Your Food Compass – an online tool illustrating the many places USDA has supported these opportunities nationwide.
Local and regional marketing opportunities hold great promise for folks across the nation. They’re helping our producers grow and thrive. They’re bringing fresh foods to underserved areas. They’re helping our kids get good nutrition at school.
USDA intends to continue our record support for these markets – but to do so, we need a Food, Farm and Jobs Bill as soon as possible. 
A new Farm Bill would enable our continued efforts to expand farmers markets and food hubs, while expanding healthy food access for low-income Americans and kids in our schools. All of these efforts would benefit the rural economy, while helping to achieve new opportunity in agriculture in the years to come.

Tuesday, November 19, 2013

USDA Officials Talk Growth in Ag Marketing Opportunities

From the USDA:

Monday, Nov. 18, Agriculture Secretary Tom Vilsack joined Farmer Veteran Coalition Executive Director Michael O’Gorman and Kentucky Agriculture Commissioner James Comer to highlight the rapid growth of local and regional marketing opportunities in American agriculture.

Local and regional markets provide new opportunity in agriculture and expanded availability of fresh, local foods for all Americans. Link to today’s call: here

Local and regional markets also provide a unique opportunity to help America’s returned service members get started in agriculture, and keep growing. Today, more than four million veterans call rural America home – comprising more than 11 percent of the rural population – and agriculture holds a promising new career for many.

The U.S. Department of Agriculture is focused on expanding opportunity for new and beginning producers across the nation, and on creating new opportunities for existing farmers and ranchers. Secretary Vilsack has identified these new opportunities as one priority to help revitalize the rural economy and create jobs.
  • Local food sales provide a rapidly growing market opportunity for American agriculture – especially for farmers and ranchers who are just getting into agriculture. The opportunity to produce and market products locally has a particularly positive impact for small and limited-resource producers. Local food is a multibillion-dollar market and growing.
  • Local markets also have benefits for Americans who live off the farm. In areas of high poverty, low food security or limited access to healthy foods, farmers markets provide an expanded opportunity for low-income families to purchase fresh, local products.

To help producers take advantage of this multi-billion dollar marketing opportunity, USDA has made historic investments to support these expanding markets.
USDA created the Know Your Farmer, Know Your Food initiative in 2009 to help connect producers with new opportunities in local and regional marketing – and to better inform Americans about the business of agriculture and opportunities to connect with farmers and ranchers.

Since 2009, USDA has supported over 2,600 projects nationwide to build new market opportunities in local and regional foods, mainly through programs authorized in the Farm Bill.

  • USDA has invested in the future of farmers markets through the Farmers Market Promotion Program, providing assistance for nearly 450 projects nationwide to grow and expand farmers markets.
  • USDA has invested in more than 860 projects under the Specialty Crop Block Grants program to expand the production of fruits and vegetables for sale at local markets.
  • The National Institute of Food and Agriculture has provided 89 Community Food Project awards in 36 states to expand local food opportunity in low-income communities.
  • Over 40,000 young and beginning farmers in 48 states have received assistance in business planning, risk management and farming practices through the Beginning Farmer and Rancher Development Program.
  • Since 2009, USDA has provided assistance to create more than 10,800 high tunnels – low-cost greenhouses that extend the growing season – through the Environmental Quality Incentives Program of the Natural Resources Conservation Service.
  • USDA has provided more than 4,000 microloans under the Farm Service Agency’s new microlending program. This program provides smaller loans of up to $35,000 for small-scale producers who can also take advantage of local marketing opportunities.

For a complete breakdown of USDA investments by state and region, and to view the growing number of farmers markets, food hubs and other local food indicators, visit the Know Your Farmer, Know Your Food Compass map at www.usda.gov/kyfcompass. It is searchable by zip code, key word and program.

  • Since 2009, USDA’s has helped to create more than 2,800 new farmers markets, which provide farmers and ranchers with new opportunities to sell their produce and expand food options for families. The number of farmers markets has grown by 70 percent nationally since 2009.
  • USDA efforts also have helped expand the number of regional food hubs, which aggregate products from small and midsize farms and distribute them to large-volume buyers. The number of regional food hubs has risen by 65 percent since 2009, and more than 230 are now operational around the country.

Much of this support was made possible through programs authorized under the Farm Bill.

To continue support to grow local and regional food systems across the nation, Congress should expedite passage of a comprehensive, multiyear Food, Farm and Jobs Bill. A new Farm Bill would:
  • Expand support for local food enterprises through a new Local Food Promotion Program, which would replace the Farmers Market Promotion Program. FMPP is currently without funding due to the lack of a Farm Bill.
  • Restore critical funding to the Beginning Farmer and Rancher Development Program, which trains the next generation of farmers, including returning veterans. BFRDP is currently without funding due to the lack of a Farm Bill.
  • Launch a new program to help low-income consumers purchase more fruits and vegetables, particularly locally-grown produce, by providing incentives at the point of purchase.
  • Continue critical infrastructure funding for food storage, processing and distribution businesses, including food hubs, through Rural Development programs such as the Business and Industry Loan Guarantee Program.

A new Farm Bill would also provide many other critical programs that would grow the rural economy and create jobs in rural America.

Thursday, October 3, 2013

Ritchie Says Fall Means Apples and Pumpkins

A column from state Sen. Patricia Ritchie:


To many people, fall is more than just a change in the weather. 

It’s everything from apple picking and fresh cider to homemade pumpkin pie and taking a drive to see the change in colors.  Here in Upstate New York, we’re lucky to have an abundance of fall flavors and activities right in our backyard. 

This year, there’s no shortage of fall fun — and food — to be had.

A highlight this fall is one of the best apple crops in recent years.  Following last year’s warm spring and early frost that led to less than ideal conditions for apple growers, this year’s orchards are full of fruit that is crisp, flavorful and ready for picking.

New York State is home to more than 650 apple orchards — in fact, the Central and Northern New York regions boast more than a dozen places where you can pick your own.

For a full list of apple growers who sell directly to the public, visit www.nyapplecountry.com.  There, you’ll find not only a listing of orchards in our area, but also information on apple varieties, recipes, a history of New York State apples and so much more.

Along with apples, nothing says fall like a patch full of pumpkins.  Here in New York State there are an estimated 1,400 growers who produce roughly 50,000 tons of pumpkins annually.

Most of these pumpkins are for decorative use with a smaller number designated as “pie pumpkins.”  One of the most popular places pumpkins are popping up?  Craft beer.  With everything from pumpkin ales to Oktoberfest beverages, it’s estimated that eighty-four percent of people who drink craft beer, choose their drink depending on the season. 

As chair of the Senate Agriculture Committee, I’m working hard to make sure New York’s farm industry continues to grow — producing not only your favorite foods, but also the new businesses and jobs our state depends upon.

This year,  the state budget included key elements from my “Grown in New York” plan, including restored funding for vital marketing and research programs from apples to dairy and maple.

In addition, the Senate and Assembly also lent their support to my innovative new plan that connects state prisons, hospitals and agencies directly with New York farmers to boost purchases of locally produced foods, bringing better nutrition and boosting farmers’ bottom lines.

This year, I also sponsored new legislation that boosts production and sales of cider products by New York farmers, modeled on successful measures that have helped propel New York’s farm winery, distillery and craft brewing sectors.

With the season only lasting several short months, we have to make the most of fall while it lasts (and before the snow starts falling!). 

One of the best places to find everything the season has to offer is your local farmers market.  While many markets have closed for the season, there are a number that will still be open in the weeks to come.

Go to http://www.nyfarmersmarket.com/farmers-market-profiles/markets/markets.html to find a list of farmers markets in your area of the state. There also is a list of winter markets at this site.

Best wishes for a happy — and healthy — fall! 

Sunday, August 4, 2013

Visit a Farmers' Market During National Farmers' Market Week

This is from the Farmers Market Coalition
It's National Farmers' Market Week.

Please visit a farmers' market and buy some fresh vegetable, fruits and other goods. It not only helps you, but it helps the farmers and the local economy.

The week is Aug. 4-10.

Friday, August 2, 2013

National Farmers' Market Week Begins Sunday



National Farmers' Market Week runs from Aug. 4-10.

The U.S. Department of Agriculture is kicking off the week with an announcement Saturday at a Washington D.C. market of how many markets are registered in the 2013 National Farmers' Market Directory.

Go to http://search.ams.usda.gov/farmersmarkets/Accessible.aspx to search the Farmers Market Directory. Once at this site, you can plug in where you live by zip code and how many miles you are willing to travel. Hit search and a great list of farmers' markets will pop up, telling you what is sold there, where they are located and hours of operation and if they take WIC, SNAP or credit cards.

The full Farmers Market Directory, which can be found  farmersmarkets.usda.gov at this link, also identifies new farmers' markets, the states with the highest number of markets in operation and the total number of farmers' markets that have registered throughout the United States.



The number of farmers' markets in the United States and New York state is increasing. The USDA stated there were 6,132 farmers markets in the country in 2010, 7,175 in 2011 and 7,864 in 2012.

In New York, there were 575 farmers' markets in 2012, 520 farmers’ markets in 2011 and 500 in 2000. Diane Eggert, executive director of the Farmers' Market Federation of New York based in Fayetteville, said the 2013 count is more than 600. 

And just think, in 2000 there were a mere 235 farmers’ markets in the state.

The new updated National Farmers Market Directory lists 8,144 farmers markets, up from about 5,000 in 2008. 

Farmers' market managers voluntarily supply their market information to the USDA directory providing a snap shot of the number of markets that have registered with the directory.

Farmers' markets are important not only to the farmers selling their goods, but they also are key to consumers. The whole locavore or buy local movement — people who want to buy food grown locally — has pushed the number of farmers’ markets and those buying at farmers’ markets into the stratosphere.