Crunch Time’s marketing plan focused on raising consumer awareness of SnapDragon by making it available for consumers to taste.
The variety’s season launch included a partnership with the Tri-State Tough Mudder event, where samples were handed out to race participants and spectators and met with enthusiastic reviews.In addition to sampling at the Tough Mudder, Crunch Time also partnered with retailers to offer digital coupons and in-store sampling to their consumers.
Crunch Time grower and marketing director Mark Russell reports that the 2016 SnapDragon crop was slightly more than twice the size of 2015, and still sold out quickly.
“Our crop quality was excellent! The fruit was very colorful and offered a superb eating quality,” Russell said.
Created by the apple experts at Cornell University, SnapDragon is grown only by Crunch Time Apple Growers to exacting standards to ensure consumers have a great eating experience.
Crunch Time’s 145 apple growers located throughout New York state began planting their orchards in 2011; with the first SnapDragon arriving in supermarkets in 2014. Production has been increasing rapidly from year to year, as new orchards mature and bear more fruit.
For more information, visit www.crunchtimeapplegrowers.com