The
state is beginning a program to train farmers' markets managers.
The state Department of Agriculture and Markets and The Farmers’
Market Federation of NY in Syracuse, in partnership with SUNY Cobleskill and Cornell
Cooperative Extension of Broome County, announced
Monday the Farmers’ Market Managers Professional Certification Course.
The FMM PRO
program is poised to grow and professionalize New York’s increasing number of farmers’
markets and create New York state’s first market manager
certification designation, which is recognized through the SUNY system.
FMM PRO also is geared toward opening new
markets and increasing opportunities for New York state agriculture
producers.
A
growing demand from consumers for fresh, healthy local foods has
brought an increase in the number of farmers’ markets across the state.
New York state is home to 646 farmers’ markets, up
nearly 35 percent from just five years ago.
The
FMM PRO program provides an online curriculum to ensure the quality and
performance of farmers’ markets across the state. The 22 unique
training modules will help market managers better organize,
administer and promote their markets.
The
FMM PRO course curriculum includes all aspects of maintaining and
growing a successful farmers’ market and is broken down into three
modules:
1.
Nuts and Bolts of Managing Markets
2.
Reaching Out to the Market Community
3.
Building Market Systems
Program
participants who complete the full curriculum will receive a
certificate and earn the title of Certified Market Manager. As a FMM PRO
Certified Market Manager, graduates of the program will:
**
Be fully knowledgeable in today’s best practices for managing farmers’ markets
** Learn tactics to expand and optimize their farmers’ market
**
Be equipped to build successful relationships with farmers and shoppers
**
Be able to use their certification to leverage funding and support for their market
The
cost of the SUNY Farmers’ Market Managers Professional Certification is
$200 for 12 months of access to the online curriculum. Discounts are
available for multiple registrations for market organizations.
Participants need to complete all 22 sessions within this time
frame, including a quiz and homework assignment from each section in
order to receive certification.
In addition, they will need to earn two
continuing education credits bi-annually by attending
special sessions at the Federation’s annual Farmers’ Market Managers
Conference and/or specified manager training webinars in order to
maintain their certification.
The program is also available to
out-of-state participants.
To register for FMM Pro: Farmers’ Market Managers Certification Program, go to http://www.nyfarmersmarket.com/fmmpro
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