Other stories and studies have been done about this.
What do you think?
http://www.business2community.com/health-wellness/eliminating-chocolate-milk-school-program-decreased-total-milk-intake-01128885?utm_content=bufferfe9e3&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer
My feeling is you can get lowfat chocolate milk and even skim chocolate milk. So what's the harm, especially if it gets the little ones to drink some milk.