Taste NY sales continued
to increase in 2017, growing to a record $16.1 million.
Total gross sales of
New York products from Taste NY stores, cafés, bars, concessions and events
topped last year's sales totals by $3 million. The significant year-over-year
growth reflects increasing consumer demand for local food and beverage
products, which supports New York's agricultural and tourism industries.
The Taste NY initiative has seen steady growth and recognition since it was created in 2013. The program reported sales of $1.5 million in 2014, tripled those figures to $4.5 million in 2015, and $13.1 million in 2016.
The exposure from Taste NY has helped the farms and companies
participating in the program to reach more customers, increase online sales,
and, in many cases, expand the processing capacity of their business.
Taste
NY's food and beverage businesses also support the state's farmers by using New
York grown and produced ingredients in their products.
In the past year, Taste NY made products available at 13 new locations and participated in major, large events, such as The Northern Trust and the New York City Marathon.
As
part of Gov. Andrew Cuomo's vision to construct a state-of-the-art Welcome Center
in each region of the state, Taste NY is promoting local products at the Southern Tier, Mohawk Valley, New York City and Central New York Welcome Centers, in addition to the Long Island
Welcome Center that opened in 2016.
In 2017, Taste NY opened concessions
in six additional state parks, bringing
high-quality New York food and beverage products to park visitors. Guests can
now find New York made food and drinks at a total of 10 properties, including
Olana State Historic Site, Saratoga Performing Arts Center, Jones Beach State
Park, and Niagara Falls State Park.
Together, parks selling local Taste NY food
and beverages draw nearly 30 million visitors annually.
In addition, last year,
Taste NY launched the state's first-ever Taste NY Craft Beverage Week in New
York City, hosted the Taste NY Craft Beer Challenge with celebrity and
professional judges, and held the Taste NY Food Truck Competition and
first-annual Craft Beer Competition at the Great New York State Fair.
A complete list of Taste NY locations
can be found at this link www.taste.ny.gov The
2017 Taste NY annual report is available at this link https://www.ny.gov/sites/ny.gov/files/atoms/files/2017_TasteNY_ImpactReport.pdf
To build on the success of 2017 and further connect New York producers to new markets, Cuomo's 2018-2019 Executive Budget proposes additional support for Taste NY.
This year, the Department of Agriculture and
Markets will identify 10 core food and beverage categories that will be
highlighted in New York's regional Welcome Centers to further strengthen Taste
NY branding and tell the exciting stories behind New York's businesses.
The
department will also coordinate with other state agencies on possible new Taste
NY locations as infrastructure projects are developed across the state,
including the reconstruction of train stations and airports.
Additionally, the Department of Agriculture and Markets will
host five regional Business-to-Business Taste NY Networking events to connect
New York farms, food and beverage businesses with buyers from institutions,
retail locations, restaurants, bars, and distributors.
The Taste NY website, www.taste.ny.gov, will also be
transformed to operate as a one-stop resource for residents, visitors and
businesses.
The website's presentation, functionality and resources will be
improved to provide better information on New York's agri-tourism destinations
and better connect New York's producers to new markets.
"Taste NY has put local products on the
map, boosting tourism, helping local craft breweries, wineries,
distilleries and cideries grow, and increasing opportunities for producers in
every corner of this great state," Cuomo said.
"By
connecting consumers across the globe with
fresh, locally-grown products, Taste NY continues to
support the growth of farms and small businesses across New York," he said.