Marketing Materials Available for Pride of New York Program

From the state Department of Agriculture and Markets:

The recently relaunched Pride of New York website features a new fulfillment house function for marketing and branding materials. 

At the request of Pride of New York participants, growers and producers across the state can now visit the Pride of New York fulfillment house, located under the About Us section on the Pride of New York homepage, to order banners, stickers and other branding materials to display alongside local New York state products.

 

The fulfillment house makes it easy for the more than 3,000 members of the Pride of New York program to order materials for their business. All proceeds from the sale of the marketing materials will be used to replenish any depleted stock.  

The streamlined Pride of New York website also allows consumers to quickly find Pride of New York products by using the updated advanced search tool, which provides item searches by category, county and item.

The Pride of New York program is designed to highlight and promote the benefits of locally produced and grown agricultural products and build consumer awareness. 

It is also an important partner of the Taste NY initiative, which is dedicated to promoting New York’s food and beverage industries and has created opportunities for local producers to showcase their goods at large public events such as the Great New York State Fair and special events with organizations such as the Culinary Institute of America and the New York Racing Association. 

The program has also opened stores at Thruway rest stops, along the state’s highways, New York City airports, and transportation hubs, enabling travelers to buy New York State’s homegrown and homemade products.

Also, since October 2013, more than 300 restaurants have taken the Pride of New York Pledge, committing to increase their use of New York products by at least 10 percent. 

To find out more about the Pride of New York program, call (800) 554-4501 or go to www.prideofny.com 

If you are already a Pride of New York member, please make sure your information and listing is up-to-date by emailing prideofny@agriculture.ny.gov

Check Pride of New York Website for Local Foods During the Holidays

From Gov. Andrew Cuomo's office:

Gov. Andrew M. Cuomo is encouraging New Yorkers to take advantage of the state’s revamped “Pride of New York” website, located at www.prideofny.com, to search for the best in locally grown and produced New York state food and beverage products this upcoming holiday season.

“Whether you’re looking for a bakery on Long Island or a winery in the North Country, the ‘Pride of New York’ website offers an extensive collection of New York’s finest local producers to help complete your holiday season,” Cuomo said.

“Buying food and beverages that are grown and produced right here in New York is an important way to support local vendors as well as the state’s agricultural industries. I encourage every New Yorker to use this valuable resource as they prepare for the upcoming holidays and taste the very best that New York has to offer,” he said.

“Pride of New York” is the state’s branding program for the promotion of New York food, beverage and agricultural products. It is an important component of Governor Cuomo’s Taste NY initiative, which is dedicated to bringing to New Yorkers the best products grown and made in the state.

In October of this year, Cuomo unveiled the “Pride of New York” Pledge, a new initiative that encourages restaurants and chefs across the state to increase their use of New York products by 10 percent or more.

The newly-redesigned “Pride of New York” website allows people to conduct specific searches of databases from the New York State Department of Agriculture and Markets in a user friendly format. Searchers first choose from among the main categories, such as Agritourism, Baked Goods, Dairy, Nursery/Plants and Seafood.

They can then choose the type of business they’re looking for, whether it’s a retail outlet, a restaurant, a farm, a manufacturer or several other classifications. They then give their zip code and choose how far they’re willing to travel. There is an additional option for those who would like directions to the location.

The website also features a map and list showing various search results, which include addresses and contact information of each establishment. There are more than 3,000 members of the “Pride of New York” program listed in this database along with numerous other agribusinesses.