Allen |
Allen, who served for 17 years as president and chief executive officer of the New York Apple Association, becomes New York Apple Sales' vice president of marketing.
Wells, previously a procurement manager for Dr Pepper Snapple Group, team leader of Cornell’s Lake Ontario fruit team, and orchard supervisor for Maple Ridge Fruit Farm, will be director of field services.
“Jim Allen’s extensive experience in all aspects of the produce industry will be a great plus for us,” says Kaari Stannard, president and owner of New York Apple Sales.
“Along with his tenure at the Apple Association, he was in produce sales for 16 years, so he knows this business inside and out," Stannard said. "Matt Wells brings the ideal background to our business. He grew up in a family fruit business, worked at Cornell, has been out in the field, and understands the procurement and sales processes completely.”
Allen recently retired from his role at the state’s Apple
Association. He received multiple awards during his presidency of the
organization, including Packer Apple
Person of the Year, United Fresh Produce Advocate of the Year, US Apple
Association Apple Champion, and several others.
Allen says he’s excited to be
working with the experienced professionals at New York Apples Sales.
“This is a company focused
on quality, innovation, and growth,” he notes. “Think of the way NYAS has
teamed with suppliers in New Zealand and Nova Scotia to bring fresh and new apple
varieties to the states as just one example. I’m thrilled to be able to help
take this company even further.”
Allen will focus on retail promotion, public
relations, managed varieties, and government relations, in addition to other
marketing efforts in his new role at New York Apple Sales.
Wells |
Along with his deep
experience as an orchard supervisor and procurement manager, Wells most
recently served as a business management specialist for Cornell Cooperative
Extension, helping to educate fruit growers on production economics.
In his new
role as director of field services, he will focus on food safety and quality
assurance. “I’m excited to work for a company that is a leader in the industry
and is growing,” says Wells. “I love to
work ‘in the field’ and look forward to working with our grower partners.”
New York Apple Sales, Inc., is the state’s largest and most diverse apple sales
agency, with headquarters in Glenmont, Albany County. The company teams with multiple
growers and packing facilities throughout New York state – located in all the
major growing regions – to deliver the best selection, competitive pricing, and
superior fruit all year long.
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