Go to http://abcnews.go.com/WNT/video/instant-index-milk-ad-campaign-replaced-22658487 this link to watch a report on it from ABC.
Go to http://www.businessweek.com/articles/2014-02-24/dairy-industry-shelves-got-milk-for-new-milk-life-campaign this link to read a story about it in Business Week.
And here http://www.medicaldaily.com/replacing-got-milk-milkpep-kills-20-year-old-ad-campaign-launches-milk-life-270013 is the story from Medical Daily.
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